elf supers line extension

Executed production for Supers line. Began extension in lineup form first to ensure all components/cartons felt like a family while maintaining design consistency between Domestic and Global (with French). Tied spacing/sizing back to main skincare line to ensure consistency on shelf. Worked closely with Design Director, production team in China and regulatory while managing version control and all routing cross functionally.

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elf studio redesign

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elf new global pack study